The Story Behind bohe: Effortless Dresses for Everyday Wear
Introducing Bohe by NAM — earthy tones, khadi, and clothes built to actually live in.
Bohe by NAM is the newest label to join House of Vandy, and it fills a gap the rest of our edit doesn't quite cover: relaxed, everyday clothing that still carries real craftsmanship in the fabric and the finishing. Where a lot of our collection leans festive and occasion-driven, Bohe is built for the days in between — earthy colours, natural fibres, and silhouettes designed to be worn and lived in rather than photographed once and retired.
The Aesthetic: Earthy, Artisanal, Unfussy
Every Bohe piece leans into natural materials and a muted, warm palette — mustard, brown, blush, off-white — rather than anything loud. The detailing tends to be structural instead of decorative: cowl pockets, wooden buttons, patchwork, Angrakha-style overlaps. It's the kind of design language that reads considered up close but relaxed from a distance, which is exactly the point.
The Fabric: Khadi, Done for Daily Wear
Several of Bohe's everyday pieces are built in khadi, the hand-spun, hand-woven cotton with deep roots in Indian textile tradition. Khadi breathes well, softens with wear, and carries a slightly irregular, handmade texture that a power-loomed fabric doesn't have — all of which makes it a genuinely practical choice for clothing meant for regular rotation, not just special occasions.
The Silhouettes: Built to Move
Nearly every piece in the everyday line is designed around ease of movement — relaxed fits, wide-leg pants, gathered waists — rather than anything tailored close to the body. The Colour Me Happy set pairs an Angrakha shirt finished with natural wooden buttons against functional cargo pants; the Artisan's Palette set layers a kimono-style kurta with jute patchwork over fluid wide-leg trousers. Neither is trying to be a statement piece on its own — they're built to be worn often, which is a different design goal entirely.
Beyond Everyday: Bohe Does Festive Too
While this piece is about Bohe's everyday khadi line, it's worth knowing the label doesn't stop there — the same care for fabric and detailing carries into a separate line of pure Chanderi pieces finished with gold foil work, built specifically for Onam and Ganesh Chaturthi season. If the earthy, everyday aesthetic appeals to you, the festive Chanderi pieces are worth a look too.
The Takeaway
Bohe by NAM's everyday line is built on a simple idea: clothing that's comfortable enough for a regular Tuesday but detailed enough that it doesn't feel like loungewear. Khadi fabric, relaxed silhouettes, and considered structural details — cowl pockets, wooden buttons, patchwork — do the work that embellishment does elsewhere in our collection.
Explore the full Bohe by NAM edit.
Shop Bohe by NAM